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  <url>
    <loc>https://iconi.com/blogs/news/our-feature-in-303-magazine</loc>
    <lastmod>2025-02-18T17:26:46-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/5C35D6A7-A1A7-4F75-A013-D1574091A134.png?v=1739924806</image:loc>
      <image:title>Our Feature in 303 Magazine!!!</image:title>
      <image:caption>(Click to read) 303 Magazine cover showing ICONI model in tank top and legging deadlifting in the gym with the article title &quot;Fashionable Activewear Brand ICONI Inspires, Innovates, and Uplifts&quot;</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/donation-to-healing-wings-foundation</loc>
    <lastmod>2025-02-18T17:23:42-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/18497970-E56B-4053-8248-B6A8D4D7F437_0ab45fb4-e6a1-43de-8e60-1f4594f17bdd.png?v=1739924622</image:loc>
      <image:title>Donation to Healing Wings Foundation</image:title>
      <image:caption>(Click to Read) Healing Wings Facebook post thanking ICONI for our donation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/oprahs-favorite-things-2020</loc>
    <lastmod>2025-02-18T17:26:27-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Oprah_d76a7a2b-1c44-4972-bc34-6fa0685b4ecb.jpg?v=1739924787</image:loc>
      <image:title>Oprah&apos;s Favorite Things 2020</image:title>
      <image:caption>(Click to read) Shape Magazine article covering saying &quot;Oprah Just Declared These $45 Leggings Her Favorite of the Year&quot;</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/touchdown-whirlwind-since-oprahs-favorite-things-announcement</loc>
    <lastmod>2025-02-18T17:25:59-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/unnamed.jpg?v=1739924759</image:loc>
      <image:title>TOUCHDOWN &amp; WHIRLWIND [Since Oprah&apos;s Favorite Things Announcement]</image:title>
      <image:caption>(Click to read) ICONI CEO standing in front of Empower Field, Home of the Denver Broncos, holding hands and arms up in the shape of a touchdown sign</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/tis-the-season-to-give-back</loc>
    <lastmod>2025-02-18T17:24:05-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/EAC041D1-B07E-4368-A525-47E50EBD4361.png?v=1739924645</image:loc>
      <image:title>&apos;Tis The Season to Give Back</image:title>
      <image:caption>(Click to Read) Collage of ICONI and Clothes to Kids of Denver logos with the words Changing the World One Legging at a Time</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/donation-day</loc>
    <lastmod>2025-02-18T17:25:25-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/F75AC01F-DF22-4FBF-943A-79E833B1E42E.png?v=1739924725</image:loc>
      <image:title>DONATION DAY</image:title>
      <image:caption>(Click to Read) Photo of an ICONI Team Member and a volunteer holding shirts from the Clothes to Kids of Denver donation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/catching-up-with-iconi</loc>
    <lastmod>2025-02-18T17:24:24-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/unnamed_759e221f-9b1d-4779-862e-46ef5bc8a782.jpg?v=1739924664</image:loc>
      <image:title>Catching Up with ICONI</image:title>
      <image:caption>(Click to Read) Two Girls on the Run Rockies members holding their ICONI leggings</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/bones-x-iconi-collaboration</loc>
    <lastmod>2025-02-18T17:21:05-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/AF1221A2-0F7D-4507-BE20-A3154F11D74F.png?v=1739924465</image:loc>
      <image:title>BONES x ICONI Collaboration</image:title>
      <image:caption>(Click to Read) Bones x ICONI My Body is Art press release with four diverse women wearing the collection</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/men-s-level-up-collection-lookbook</loc>
    <lastmod>2025-02-18T17:19:36-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/7ECC2CCD-88A3-41E5-BC55-D96FD54C4C26.png?v=1739924376</image:loc>
      <image:title>Men’s Level Up Collection Lookbook</image:title>
      <image:caption>(Click to Read) Cover of Men&apos;s Level Up Collection Lookbook showing man wearing ICONI looking in the gym mirror in front of the weight rack</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/meet-the-team-iconi-models</loc>
    <lastmod>2025-02-18T17:30:42-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Grunge_Polaroid_Photo_Collage_Instagram_Post.png?v=1739925042</image:loc>
      <image:title>Meet the Team ICONI Models</image:title>
      <image:caption>(Click to read) Collage of ICONI Models including seven individual photos of women and men and one group photo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/clothes-to-kids-of-denver-donation</loc>
    <lastmod>2025-02-18T17:20:17-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design-4.png?v=1739924417</image:loc>
      <image:title>Clothes To Kids of Denver Donation</image:title>
      <image:caption>(Click to Read) A photo of ICONI CEO and Clothes to Kids of Denver Member accepting sweatshirt donations from ICONI</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/our-amazon-com-feature</loc>
    <lastmod>2025-02-18T17:15:30-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design.png?v=1739924130</image:loc>
      <image:title>Behind The Storefront with Amazon</image:title>
      <image:caption>(Click to Read) Video Cover for Amazon&apos;s Behind the Storefront featuring ICONI in Denver, CO.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/collection-love-3</loc>
    <lastmod>2025-02-18T17:15:01-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_1451_x_1451_px_372307e7-a18c-4f03-88e7-1bd21402d23a.png?v=1739924101</image:loc>
      <image:title>COLLECTION LOVE &lt;3</image:title>
      <image:caption>(Click to Read) Collage in the shape of a heart of ICONI models in the Back to Basics Collection</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/hello-2023-heres-some-iconi-news</loc>
    <lastmod>2025-02-18T17:30:12-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/by_iconileggings.png?v=1739925012</image:loc>
      <image:title>HELLO 2023! HERE&apos;S SOME ICONI NEWS!</image:title>
      <image:caption>(Click to read) Photo of women in red ICONI legging and sports bra in the mountains</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/beygood-selects-iconi</loc>
    <lastmod>2025-02-18T17:29:45-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design-2.png?v=1739924985</image:loc>
      <image:title>BeyGOOD Selects ICONI</image:title>
      <image:caption>(Click to read) ICONI&apos;s CEO, Angel, standing in front of a BeyGood backdrop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/black-ambition-prize-semi-finalist</loc>
    <lastmod>2025-02-18T17:28:50-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/photo_5e7fbbd0-324c-4882-bd16-a0c0703348dc.jpg?v=1739924930</image:loc>
      <image:title>ICONI is a Black Ambition Prize Semi-Finalist</image:title>
      <image:caption>(Click to read) Press Release of ICONI as a Black Ambition 2023 Semifinalist</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/denver-startup-week-panel-roots-to-rocketships</loc>
    <lastmod>2025-02-18T17:29:32-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/IMG_0108_c4e6e619-de00-4a79-ac2a-21e5c1b46026.jpg?v=1739924972</image:loc>
      <image:title>Denver Startup Week - Roots to Rocketships</image:title>
      <image:caption>(Click to read) Press Release of Kickoff Keynote Roots to Rocketships featuring ICONI CEO Angel Johnson and Topo Designs Co-Founder Mark Hansen</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/meet-the-team-karen-landim</loc>
    <lastmod>2025-02-18T17:27:12-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Pink_Minimalist_New_Collection_Photo_Instagram_Post-2.png?v=1739924832</image:loc>
      <image:title>Meet the Team - Karen Landim</image:title>
      <image:caption>(Click to read) Biography and photo of Karen Landim, ICONI Team Member</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/building-iconi-episode-1</loc>
    <lastmod>2025-02-18T17:27:27-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design_d0b2b43a-7ab2-4470-9a5b-b55a6e22751e.png?v=1739924847</image:loc>
      <image:title>Building ICONI Episode 1: The Basics</image:title>
      <image:caption>(Click to read) ICONI CEO Angel Johnson smiling in the ICONI warehouse for Episode 1 of Building ICONI</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/iconi-on-good-morning-america-3</loc>
    <lastmod>2025-02-18T17:29:20-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design_cab0e907-3464-4955-926f-c5b911cc8fe5.png?v=1739924960</image:loc>
      <image:title>Iconic Moment: ICONI on Good Morning America 3</image:title>
      <image:caption>(Click to read) ICONI&apos;s legging featured on Good Morning America 3 stage with reports and Tori Johnson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/building-iconi-episode-2-gma-3-mishaps-more</loc>
    <lastmod>2025-02-18T17:28:15-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_Instagram_Post.png?v=1739924895</image:loc>
      <image:title>Building ICONI Episode 2: GMA 3, Mishaps &amp; More</image:title>
      <image:caption>(Click to read) Angel working in the warehouse while videographer records her work for Building ICONI Episode 2</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/building-iconi-episode-3-so-much-marketing-crossbody-bag-launch</loc>
    <lastmod>2025-02-18T17:28:28-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_Instagram_Post_-2.png?v=1739924908</image:loc>
      <image:title>Building ICONI Episode 3: So Much Marketing &amp; Crossbody Bag Launch</image:title>
      <image:caption>(Click to read) Episode 3 of Building ICONI with Angel and Juste standing in the frame talking at Red Rocks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/from-humble-beginnings-to-iconic-journeys-discover-the-roots-of-iconi-in-our-latest-commercial</loc>
    <lastmod>2025-02-18T17:29:04-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design_842a3082-dbb0-44d5-b7e4-7476d3531c51.png?v=1739924944</image:loc>
      <image:title>From Humble Beginnings to Iconic Journeys: Discover the Roots of ICONI in Our Latest Commercial</image:title>
      <image:caption>(Click to read) ICONI&apos;s logo with website ICONI.com below logo overlayed on stairs at Red Rocks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/building-iconi-episode-4-answering-questions-time-off</loc>
    <lastmod>2025-02-18T17:27:42-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Building_ICONI_Episode_4_Answering_Questions_Time_Off-2.png?v=1739924862</image:loc>
      <image:title>Building ICONI Episode 4: Answering Questions &amp; Time Off</image:title>
      <image:caption>(Click to read) ICONI CEO Angel Johnson giving the peace sign and smiling in a blue ICONI shirt for Episode 4 of Building ICONI</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/building-iconi-episode-5-back-to-the-basics</loc>
    <lastmod>2025-02-18T17:27:56-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/3_d2de3549-3a5e-46de-9886-0ae68536cd85.png?v=1739924876</image:loc>
      <image:title>Building ICONI Episode 5: Back to the Basics</image:title>
      <image:caption>(Click to read) ICONI shirt and tank top laid flat for Episode 5 of Building ICONI</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/how-to-get-back-into-your-fitness-routine-after-summer</loc>
    <lastmod>2025-02-18T17:23:06-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/1_ef0d05a9-0a70-44d5-8cdf-fcdbc2ce1dea.png?v=1739924586</image:loc>
      <image:title>How to Get Back into Your Fitness Routine After Summer</image:title>
      <image:caption>(Click to Read) How to Get Back into Your Fitness Routine After Summer Cover to Read the full article</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/the-best-workout-gear-for-different-activities</loc>
    <lastmod>2025-02-18T17:16:14-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/2_5d30b152-df51-4029-a3c8-1dc82b7b0ff9.png?v=1739924174</image:loc>
      <image:title>The Best Workout Gear for Different Activities</image:title>
      <image:caption>(Click to Read) The Best Workout Gear for Different Activities Cover to Read the full article</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/our-forbes-feature</loc>
    <lastmod>2025-02-22T00:28:44-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design-3_d4f7b5bd-e4b4-4c20-99fe-53026e1d0d6a.png?v=1740209324</image:loc>
      <image:title>Our Forbes Feature!</image:title>
      <image:caption>(Click To Read) Forbes article showing 7 ICONI models, both men and women, wearing ICONI standing together in a group photo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/iconi-featured-in-british-vogues-spring-wellness-guide</loc>
    <lastmod>2025-03-25T09:47:05-06:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design-4_48f3c3fe-d36f-48d3-802a-69fdc25d4f4b.png?v=1742917625</image:loc>
      <image:title>ICONI Featured in British Vogue&apos;s Spring Wellness Guide</image:title>
      <image:caption>(Click to read full article) Cover of British Vogue April 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/becoming-her-behind-the-campaign</loc>
    <lastmod>2025-03-25T22:10:40-06:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Becoming_Her_Step_Into_Your_Power_Instagram_Post.png?v=1742962240</image:loc>
      <image:title>Becoming Her: Behind the Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/iconi-featured-on-the-sherri-show</loc>
    <lastmod>2025-05-02T21:54:26-06:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design_dd4cb491-319c-41ce-8014-1bc1f868b55d.png?v=1746244466</image:loc>
      <image:title>ICONI Featured on Sherri Show!</image:title>
      <image:caption>ICONI segment on Sherri Show</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/iconi-irl-manifest-on-the-mat-recap</loc>
    <lastmod>2025-05-09T11:49:46-06:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design_8bb49836-3a0f-4830-ad31-386060b2a862.png?v=1746812986</image:loc>
      <image:title>ICONI IRL: Manifest on the Mat Recap</image:title>
      <image:caption>Photos of women at the Manifest on the Mat event gathered for a group shot wearing Jade Green and Black ICONI activewear</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/iconi-returns-to-british-vogue-may-2025-issue</loc>
    <lastmod>2025-04-22T12:18:43-06:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Beige_Minimalist_Photo_Collage_Instagram_Post.png?v=1745345923</image:loc>
      <image:title>ICONI Returns to British Vogue – May 2025 Issue</image:title>
      <image:caption>British Vogue May 2025 with Billie Eilish</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/introducing-the-embrace-legging-for-every-stage-of-you-2</loc>
    <lastmod>2025-04-30T12:01:18-06:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0262/8376/9944/articles/Untitled_design_fd58d3d9-1395-440e-81fb-80ee0d060174.png?v=1746036078</image:loc>
      <image:title>Introducing the Embrace Legging: For Every Stage of You</image:title>
      <image:caption>Woman posing while wearing the Embrace Legging</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://iconi.com/blogs/news/third-time-s-the-charm-iconi-closes-out-spring-in-british-vogue</loc>
    <lastmod>2025-05-20T11:12:08-06:00</lastmod>
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    <image:image>
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      <image:title>Third Time’s the Charm: ICONI Closes Out Spring in British Vogue</image:title>
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      <image:title>Pilates &amp; Perspectives: Moving With Intention</image:title>
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      <image:title>ICONI featured on 3rd Hour of Today Show</image:title>
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      <image:title>Stay The Course</image:title>
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