Oprah's Favorite Things 2020
We are so excited! We were featured in Oprah's Favorite Things 2020 and highlighted as one of the 50 Black-Owned Business on the List!
As Oprah says in the December 2020 issue of O, The Oprah Magazine, “I Can Overcome, Nothing’s Impossible sounds like something I might tell myself on the treadmill, but the initial letters form the acronym ICONI, the brand behind these leggings. Founder Angel Johnson, who’s in the military, designed them to be high-waisted (they suck you in), curve-hugging, seamless, and flexible (even if you aren’t).”
Here's the excerpt from OprahMag.com:
"Launched by active duty military member Angel Johnson in January 2020, ICONI—which stands for "I Can Overcome, Nothing’s Impossible"—is a motivational activewear company. They donate 10% of profits to charity.
Item Featured: Core Leggings, $45 "
Then to add to our excitement, Shape.com did an article on our wonderful Core Legging named "Oprah Just Declared These $45 Leggings Her Favorite of the Year."
Here are a few excerpts from Shape.com:
"In fact, I didn’t even finish scrolling before making a life-changing discovery: Oprah revealed her go-to leggings, the Iconi High-Waisted Leggings."
"Now, I’ve written my fair share of athleisure-related articles to know that when it comes to celebrity-approved leggings, the prices are rarely, well, budget-friendly. (Stars aren't that much like us, after all.) But leave it to Oprah to be relatable AF: The media mogul found not only a Black- and women-owned business making phenomenal leggings but also one who's high-waisted designs are actually affordable. At just $45 a pair, it's hard not to buy 'em for a whole family. You get a pair, you get a pair, everybody gets a pair!"
Lastly, we are featured in several media outlets including PopSugar, Today, Buzzfeed, and many more! We are so excited for this opportunity and for the future of ICONI!
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