At ICONI, we acknowledge that the fashion industry is inherently unsustainable. While the most eco-friendly choice would be to avoid creating new items entirely, we understand that activewear plays a crucial role in supporting our fitness journeys. Over time, our needs change, whether due to shifts in our fitness goals, fluctations in our bodies, or the natural wear and tear from intense workouts over the years.

We produce with intention. ICONI avoids overproduction at all costs, restocking only in response to demand. We embrace a slower, more deliberate approach to fashion, focusing on durable activewear designed to withstand time and rigorous workouts. Our collections may take a little longer to produce than others, but each piece is thoughtfully crafted with quality and durability in mind, making them worth the wait.

Every day, we work to reduce our environmental footprint and adopt more sustainable practices. We’re on a journey to secure fabrics and packaging materials that are responsibly sourced and have less environmental impact. Our future goals include minimizing water consumption in the dyeing process, reducing fabric waste, and reusing materials wherever possible. We promise never to greenwash or use sustainability as just a marketing strategy, transparency is key.

Thank you for supporting ICONI and joining us on this journey toward a more sustainable future.

As a growing startup fashion brand, we acknowledge that sustainability is a journey of continuous learning and improvement, and we're committed to evolving with purpose. While we strive to make responsible choices in every aspect of our business, we recognize there is always more to learn and do. As our operations expand, we remain dedicated to being as transparent as possible, holding ourselves accountable to our mission of creating activewear that empowers you while respecting our planet.

While ICONI is dedicated to uplifting our community, we are equally committed to ensuring that our practices do not cause harm to other communities, whether locally or abroad. We are striving to create activewear that empowers without compromise, upholds ethical standards, supports fair labor practices, and minimizes our environmental impact at every step of our supply chain.

ICONI is crafted with care by a team that reflects our commitment to empowering you, the Everyday Icon, at every stage of your fitness journey. Led by women who embody the spirit of ICONI, we design and produce activewear that is thoughtfully created for you. From design to production, our close-knit team is dedicated to delivering the best activewear to support your goals.

Our commitment to sustainability is ongoing, and we believe in celebrating progress while striving for continuous improvement. Here’s where we stand today and where we’re headed next.

What We've Accomplished

• Intentional Production – By avoiding overproduction and focusing on demand-driven restocking, we minimize excess inventory and reduce waste.
• Durable Design – Our activewear is crafted to last, supporting your fitness journey while reducing the need for frequent replacements.

Our Future Goals

• Transition to 100% biodegradable or recyclable packaging for all orders.
• Transition to using a higher percentage of recycled and organic materials across our collections.
• Minimize material waste during production and explore ways to repurpose leftover fabric.
• Reduce our carbon footprint throughout the supply chain, from sourcing to shipping.
• Develop a supply chain traceability system that allows customers to track the journey of their clothing from sourcing and production to delivery through a dedicated Traceability page on our website.