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Our Journey

We are constantly evolving to meet the needs and desires of our customers. Thank you for being part of our journey as we shape the future of ICONI — together.

September 2019

January 2020

November 2020

May 2021

June 2021

July 2021

November 2021

February 2022

April 2022

May 2022

September 2022

November 2022

June 2023

November 2023

March 2024

April 2024

February 2025

The first sketch of an ICONI legging in pencil on paper. Drawn images of two leggings on paper with product details.

The first sketch of an ICONI legging.

Woman wearing red ICONI sports bra and legging with her hands on her hips

ICONI officially launches with the Core Collection.

Magazine page of Oprah Just Declared These $45 Leggings Her Favorite of the Year

Core Legging selected for Oprah’s Favorite Things 2020.

Woman holding weights in blue Persistence sports bra and legging

Launched the Persistence Collection.

Woman holding a picture frame in the Bones x ICONI My Body is Art t-shirt

First-ever collab: BONES x ICONI My Body Is Art collection.

Man in the gym in ICONI muscle and shorts

Introduced ICONI’s first Men’s Collection, Level Up.

Woman standing firmly in ICONI sports bra and legging

Introduced our first major campaign celebrating diversity and inclusion.

Two women hugging in ICONI Core Cropped Hoodies

Released the Core Cropped Hoodie capsule.

Four diverse women in ICONI's Back to Basics sports bras and leggings

Introduced Back to Basics, our most size-inclusive collection to date.

Woman in warehouse sitting at desk on computer with ring light and microphone. Behind her is a wall unit full of leggings.

ICONI moves into its first warehouse, expanding from Angel’s apartment.

Woman in ICONI's warehouse looking at sports bra in package

Behind-the-brand video featured on Thursday Night Football on Prime.

Woman holding trophy

ICONI wins the Hiring Our Heroes Capital One Small Business Award.

Display of red, jade, blue, and black sports bras, leggings, shorts, and shirts on a silver metal rack with an ICONI floor cover underneath

Attended our first trade show, The Big Gear Show.

Image with Walmart logo, ICONI logo, and the words

ICONI officially launches on Walmart.com.

Two women holding their Core Crossbody Bags

Released the Core Crossbody Bag capsule.

Two logos: 1) Veteran-Owned Certified and 2) Service-Disabled Veteran-Owned Certified

Became Veteran-Owned & Service-Disabled Veteran-Owned Certified.

ICONI's Feature in Forbes

ICONI featured in Forbes.

From Vision to Reality

ICONI commercial showing Founder Angel Johnson on her journey from military college to Air Force to ICONI CEO. Second set of scenes show man and woman exercising at Red Rocks in Colorado.